publicity_for_pro_bono_activities
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publicity_for_pro_bono_activities [2013/07/30 16:58] jpbibby created |
publicity_for_pro_bono_activities [2013/10/17 09:53] (current) marieanne_mckeown [Events] |
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| E-newsletter services are available online for little to no cost. Services like iContact or Constant Contact, have tools for creating templates for the structure of the e-newsletter, and track users’ interaction with an e-newsletter—how many people opened a particular document or story, clicked on a particular link, how many emails bounced back, etc. | E-newsletter services are available online for little to no cost. Services like iContact or Constant Contact, have tools for creating templates for the structure of the e-newsletter, and track users’ interaction with an e-newsletter—how many people opened a particular document or story, clicked on a particular link, how many emails bounced back, etc. | ||
| - | For example, PILnet distributes two quarterly e-newsletters—Doing Justice and Global Pro Bono Link—dedicated entirely to pro bono. For examples, visit www.PILnet.org. A4ID sends out a regular email update and a longer quarterly hardcopy newsletter. | + | For example, PILnet distributes a quarterly e-newsletters: Doing Justice . For examples, visit www.PILnet.org. A4ID sends out a regular email update and a longer quarterly hardcopy newsletter. |
| === Social Networking Sites === | === Social Networking Sites === | ||
| - | Social networking websites have become the cheapest and fastest way to promote the activities of an organization. Websites like www.facebook.com, www.myspace.com, www.linkedin.com, www.twitter.com, and www.orkut.com, have revolutionized the way individuals, groups and organizations can promote, receive and distribute information. | + | Social networking websites have become the cheapest and fastest way to promote the activities of an organization. Websites like www.facebook.com, www.linkedin.com and www.twitter.com, have revolutionized the way individuals, groups and organizations can promote, receive and distribute information. |
| - | Web-based social networking platforms, like Facebook, Myspace and Orkut allow users to create a profile, add friends, send messages and generally interact and inform others about their happenings. LinkedIn is a professional social networking site that allows registered users to maintain a list of contact details of people they know and trust in business. Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. | + | Web-based social networking platforms, like Facebook, allow users to create a profile, add friends, send messages and generally interact and inform others about their happenings. LinkedIn is a professional social networking site that allows registered users to maintain a list of contact details of people they know and trust in business. Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. |
| - | Facebook in particular is a great place for a new organization to start. If an organization cannot afford to purchase a domain name and maintain a website, Facebook allows the organization to create a “fan page” for free. A fan page works similarly to a website and allows a clearinghouse | + | Facebook in particular is a great place for a new organization to start. If an organization cannot afford to purchase a domain name and maintain a website, Facebook allows the organization to create a “fan page” for free. A fan page works similarly to a website and allows a clearinghouse to inform others about its mission and goals, invite members, send status updates and messages to fans, post information about upcoming events and conferences, upload photos, share videos, and even promote its fan page with a Facebook advertisement. A budding NGO can work entirely from a Facebook fan page in the beginning. Keep in mind, however, that Facebook has its limitations—your audience is limited to the users of Facebook and, more specifically, only those who have become your “fans.” It is not as professional as a website and it does not allow a clearinghouse to have all the features a website might have. Many organizations use Facebook as a supplement to a website. |
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| - | to inform others about its mission and goals, invite members, send status updates and messages to fans, post information about upcoming events and conferences, upload photos, share videos, and even promote its fan page with a Facebook advertisement. A budding NGO can work entirely from a Facebook fan page in the beginning. Keep in mind, however, that Facebook has its limitations—your audience is limited to the users of Facebook and, more specifically, only those who have become your “fans.” It is not as professional as a website and it does not allow a clearinghouse to have all the features a website might have. Many organizations use Facebook as a supplement to a website. | + | |
| === Blogs === | === Blogs === | ||
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| + | //Each year **PILnet** bestows two awards to recognize outstanding pro bono contributions in Europe. The award for Exemplary Partnership in the Public Interest recognizes the best pro bono legal project, or projects, undertaken as a collaboration between an NGO and a law firm. The award for Extraordinary Contribution to the Development of Pro Bono Culture is given to an emblematic and leading figure of the development of pro bono in a European country, and who has helped PILnet advance its pro bono efforts in Europe.// | ||
| //In **Poland**, only individual lawyers are eligible for nomination for the Konkurs Prawnick Pro Bono | //In **Poland**, only individual lawyers are eligible for nomination for the Konkurs Prawnick Pro Bono | ||
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| - | //**PILnet** organizes and hosts an annual European Pro Bono Forum. This forum is the only platform entirely dedicated to an international, comparative perspective on pro bono practice in Europe. The Forum aims to bring together hundreds of participants from all over the world–law firm lawyers, corporate counsel, individual practitioners, bar association representatives, NGO representatives, academics and students–all seeking to develop innovative partnerships between the legal community and the non-profit sector. See Appendix 20, Summary Agenda for 2010 European Pro Bono Forum.// | + | //**PILnet** organizes and hosts an annual **European Pro Bono Forum**. This forum is Europe's biggest event dedicated to providing local, international and comparative perspectives on pro bono practice in Europe. The Forum brings together hundreds of participants from all over the world–law firm lawyers, corporate counsel, individual practitioners, bar association representatives, NGO representatives, academics and students–all seeking to develop innovative partnerships between the legal community and the non-profit sector. See the Forum website for details of this year's event: [[http://probonoforum.eu/|www.probonoforum.eu]]// |
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| - | //In 2009, **PILnet-Moscow’s Clearinghouse** and the charity fund United Way implemented a project to enhance the capacity of Russian NGOs by providing them with legal training on corporate governance and compliance with Russian legislation. The project involved ten training sessions for NGOs on the most challenging issues of the daily operations of NGOs, including: | + | //In 2009, **PILnet-Moscow’s Clearinghouse** and the charity fund United Way implemented a project to enhance the capacity of Russian NGOs by providing them with legal training on corporate governance and compliance with Russian legislation. The project involved ten training sessions for NGOs on the most challenging issues of the daily operations of NGOs, including:// |
| * //registration of non-profit organizations;// | * //registration of non-profit organizations;// | ||
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| + | ==== Marketing Materials: Brochures, Leaflets and Newsletters ==== | ||
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| + | An organization’s marketing materials are a good way to reach all target groups of a clearinghouse. They inform those interested in pro bono work about the general operations of the clearinghouse, as well as keep people up-to-date about recent news in the field and upcoming events. | ||
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| + | An information brochure or leaflet about the clearinghouse is a great way for a clearinghouse to introduce and promote itself. Brochures about specific areas of law are another way to reach out to the pro bono community. A short and concise brochure can address the basic needs of a defined group of people. For instance, a brochure on the basics of labor law could explain the right to employment for a disadvantaged or minority group. Develop relationships with lawyers who have expertise on specific areas of law and work with them to translate their knowledge into a brochure. | ||
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| + | As already mentioned, a newsletter can provide the same types of information as a brochure or leaflet, but can go into more detail and perhaps reach a larger audience. A newsletter can provide basic information about the clearinghouse, upcoming events and can also contain small articles about the accomplishments of the clearinghouse. It may also be expanded to include other issues, like sharing experiences between clearinghouses, law firms and NGOs, the most discussed matters in pro bono, etc. | ||
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| + | ===== Warning: Ethical and Professional Limitations to Publicity ===== | ||
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| + | Promoting the activities of the clearinghouse is clearly one way to encourage a positive pro bono sentiment and attract pro bono clients and lawyers. However, a clearinghouse should carefully consider which NGOs and which matters it wants to publicize in the media. As a general principle, legal services provided by lawyers are confidential in nature. As a result, consent must be given by the client, as they may not want certain issues and matters brought into the public sphere. The nature of a pro bono request may damage the public image of an NGO client. For example, matters dealing with internal conflict of management, tax problems of the organization, or any socially controversial topics could harm the reputation and image of the NGO. Additionally, the lawyers representing these matters may have reservations about the publication of certain details about the matter. The clearinghouse always has to be aware of these potential issues when it considers announcing matters in the media. The primary goal of the clearinghouse is the facilitation of free legal services. Promoting such matters, though helpful to the clearinghouse, is merely secondary. Finally, the clearinghouse itself should be careful about publicizing matters involving controversial NGOs and/or controversial matters, as it could cause unnecessary damage to the public image of the clearinghouse. Choose what you present to the media carefully. | ||
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publicity_for_pro_bono_activities.1375203491.txt.gz · Last modified: 2013/07/30 16:58 by jpbibby
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